There seems to be a new form of commercial..
Using blogs to comment & thus advertise whatever in the process..
Why? How? ..?
Why you can probably all understand.. It gets read, ppl get curious, ITS FREE..
But Why does it work? Why doesnt everyone delete it (only some) & why do you feel compelled not to delete it when your blog gets raped like this? The answer is simple and mostly psychological..
The usual shape of the ad is..
Complement - friendly flattering words about the blog, about the blogger
Friendly & personal ending
small commercial message with link
Now why does this work?
Line one is to flatter you, the owner of the blog and the friends
Why flatter you? because you ll get curious about the link the friendly stranger sent you
you friends? My, a friend of a friend is a friend, no? So lets check out his link, the link he took the effort of posting there.. Not just an url, no a link.. How friendly!
Line two is to create a bond, everyone can send nice words, but this person cares, he sends his regards, he s friendly, he s a friend you just havent met. He s a nice person! One of the good people! So .. the link.. Same story bout your readers.. This nice person, friend, sent you a link, why not try it..
The Third line is most obvious, the ad.. nice, a link, other color, small apealing ad, ..
But most of all Psychology!
VI. Tricks Of The Trade
These are the psychological secrets of the experts, the tricks of the trade factors that can affect your judgement in objectively evaluating information.
Rule 1: Wow! You re Just Like Me " Watch out when you re asked about your hobbies, hometown, values, favorite foods, etc., only to be followed with the obligatory Me too, what a coincidence. " Another aspect of this rule is that if someone is nice to us, we not only like him more but also are more likely to agree with him. If he s agreeing to everything you say, whether or not it makes sense, watch out. " Rapport creates trust. It allows the other to build a psychological bridge to you. You feel more comfortable and your gullibility increases. Take note if your movements, rate of speech or tone are echoed.
Rule 2: Beware the Stranger Bearing Gifts When someone gives us something, we often feel indebted to him. When you are presented with a request, make sure that you re not acting out of a sense of obligation. This rule can take many forms it s not limited to gifts. You could be offered information, a concession, or even someone s time.
Rule 3: It s Half Price! But Half of What? This principle states that facts are likely to be interpreted differently based upon the order in which they re presented. In other words, we compare and contrast. An example of this principle are price markdowns. An item that s been reduced from $500 to $200 certainly seems like a better bargain than something that sells for $150. The contrast on the sale item makes it more attractive, even if it s not as nice as the item that sells for less. The key is to only consider each decision by itself. This can best be accomplished by letting time pass between decisions and by independently determining the value of the object.
Rule 4: Just Do This One Little Thing For Me? Beware if you are asked to commit to something, even in a small way. This request is usually followed by a slightly greater request, and over time your sense of commitment is built up to the point where you feel locked into your decision. When you make decisions, notice if your best interests are being served.
Rule 5: The Bandwagon Effect This principle states that we have a tendency to see an action as appropriate if other people are doing it. Do we think that something is funnier if others are laughing? Absolutely. The key to avoiding the influence of this rule is to separate your level of interest from other people s desire. Just because you re told that something is the latest, best, hottest, or biggest seller doesn t make it right for you.
Rule 6: Rare Doesn t Always Mean Valuable This principle states that the harder something is to acquire, the greater the value we place on its attainment. In essence, we want what we can t have and want what is hard to obtain even more. The key to avoid this rule being used on you is to ask yourself this question: would I still want it if there were a million just like it and no one wanted any of them?
Rule 7: I m on Your Side This technique is used to gain credibility. When used effectively, you would swear that you ve just made a new best friend who has your best interest at heart. For example, let s say that you re in a mattress store and considering buying the Super Deluxe a top-of-the-line bed. The salesman tells you that if you want it he ll order it for you, but he feels you should know something first. He tells you that while the consumer would never realize it, this manufacturer uses recycled materials on the inside. He has thus gained your complete confidence. He s risking a sale to tell you something that you d never find out otherwise. Now you ll be inclined to trust anything he says.
Rule 8: Well, Can You at Least Do This? If you re asked to do a rather large favor for someone only to decline his request for help, beware. A smaller favor, the one he really wants you to do, may follow. We are more likely to agree to a smaller request if we re first presented with a larger one. There are three psychological motivations at work: " You feel that in contrast to the first request, the smaller one is no big deal. " You feel bad for not coming through on his original favor, and this seems like a fair compromise. " You don t want to be perceived as unreasonable. A small little favor isn t going to kill you.
From:
Instant Fact: How To Get The Truth Out of Anyone! Compiled By: John J. Webster
Never Be Lied To Again By David J. Lieberman, Ph.D. St. Martin s Press, New York 1998
DD: 158.2 ISBN: 0-312-18634-7
In short, because he s friendly you ve got a dozen of reasons to feel in debt to him, to tolerate his ad, as a small favour!
SO.. this is why this shit works! The fuckers are all playing us!
Im all pro free speech.. But that doesnt include abusing my blog for this shit, for ads!
Movie Time!
